Last Updated on April 22, 2024 by Kristin

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So, you’ve found a great deal on your next car rental with ACE Rent-a-Car. But you may not know a lot about the company and wonder whether it is a good choice. Here’s what you need to know.

Basic Facts About ACE Rent-a-Car

ACE Rent-a-Car is a car rental company based in Indianapolis, Indiana. It was founded in 1966 by Robert Sorenson and today has more than 350 locations worldwide, including in 23 states.

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Along with its extensive North American network, ACE operates in South America, the Caribbean, Europe, the Middle East and Africa. ACE makes its own reservation system available to affiliate companies. That means that at certain locations another company may provide the vehicles. For example, Eras Car Rental provides vehicles for ACE in Amman, Jordan. While you  can make a reservation through the ACE website to pick up a car in Jordan, an Eras employee will meet you at the airport.

Reviews of ACE Rent-a-Car

ACE Rent-A-Car has posted overwhelmingly positive reviews from recent customers on its own website. But the company does have low aggregate ratings on several other pages.

ACE Rent-A-Car is not accredited by the Better Business Bureau (BBB), which gives the company a “C” rating. On the BBB’s website, ACE has just 1.18 stars out of five based on an average of 44 customer reviews. Customers largely complained about poor service and extra fees. ACE has received 145 complaints on the BBB website, with billing issues a main focus. By comparison, Hertz has a C- rating and 1.08 stars.

On the consumer reviews website Trustpilot, ACE falls into the “poor” category due to having only two out of five stars. Of all ACE feedback on Trustpilot, 9% of 244 reviews fall into the “excellent” category and another 6% are “great.” But the overwhelming majority (70%) of the reviews report an experience that was “bad.”

On Yelp, ACE Rent-a-Car’s reviews vary by location. Its Las Vegas and Tampa locations have two stars, while the one near Los Angeles International Airport (LAX) has just 1.5. Several customers complained about unfriendly staff.

Is ACE Rent-a-Car a Good Choice?

Based on some of the negative reviews from customers about ACE Rent-A-Car, we recommend looking at more than just the price when making a decision about whether to rent from the company. Check recent reviews about the specific location you plan to rent from to help inform your decision, and consider other companies as well.

In AutoSlash’s Ultimate Rental Car Ratings, we give ACE 2.5 out of 5 stars and consider it a “Tier 4” company after hearing complaint after complaint after complaint. While ACE may offer what looks like an attractive price, be aware that you run the risk of an unsatisfactory experience.

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If  you do decide to book with ACE, we recommend making sure that you document the condition of the car in detail before driving it off the lot to avoid any issues with damage claims later on. Also, be sure to read the terms and conditions outlined in your contract extra carefully. Also, be sure to read the terms and conditions outlined in your contract extra carefully. In addition, make sure that the total charges matches the quote you received. Be sure to check that unwanted add-ons were not tacked on to your reservation that will hike up your costs.