Last Updated on September 29, 2023 by Caitlin


Wondering who owns Dollar Rent A Car? The Hertz Corporation, a subsidiary of Hertz Global Holdings, owns the company. It operates out of its headquarters in Estero, Florida. Dollar shares company-owned locations and franchisee locations with its sister brand, Thrifty Car Rental.

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Dollar’s philosophy hinges on providing exceptional customer service for every car renter. Each employee works toward this goal with their unique customer driven training program.

History of Dollar Rent a Car

In 1965, Dollar Rent A Car started out in Los Angeles as “Dollar A Day Rent A Car.” The first fleet was a few Volkswagen Beetles with manual transmissions and no air conditioning. The company operated independently in LA until Chrysler acquired it in 1990.

Seven years later, Dollar joined Thrifty in going public as Dollar Thrifty Automotive Group. Hertz acquired Dollar Thrifty Automotive Group in 2012, and all three brands’ headquarters relocated to Florida in 2015.

Dollar partners with international car rental brands since 1997. Paris-based Europcar International and Dollar link their reservation systems so customers in North America and Latin America can reserve cars from either brand at over 2,800 locations in 134 countries.

Dollar also opened rental locations across Europe in 2013. The latest additions to Dollar Rent A Car’s international locations include Poland and Sri Lanka.

How to Make the Most of Renting from Dollar

Enjoy extra perks.

The perks of Dollar’s free rewards program include quicker reservations and the ability to skip the rental counter. In addition, you get the potential to earn free rental days as you accumulate rewards.

Consider Dollar for your business travel.

Business travelers can join Dollar 4Business, a rewards program tailored to corporate travel. Perks include extra discounts and waived fees for additional drivers, young drivers, and changes to a reservations. These are all common issues for a business traveler. It also offers long-term business car rentals.

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Be aware of other partners.

Dollar works with airlines like Southwest, American, United and Hawaiian to offer fly-drive packages that can sometimes save you money.

You can also use Dollar rentals to earn hotel points at IHG Rewards Club. Members of BJ’s Rewards Club, Veterans Advantage, and Travelers Advantage can also find savings with Dollar.