Last Updated on September 30, 2023 by Caitlin


Wondering who owns Thrifty Car Rental? It is one of three brands under the Hertz Corporation, which is headquartered in Estero, Florida. Thrifty shares over 1,800 locations—mainly franchisees—in the US and Canada with its sister Dollar Rent A Car. In addition, Thrifty has over 1,300 additional locations in 77 countries and territories. As an interesting side note, Thrifty stands out as the largest rental car provider in the United Arab Emirates.

In the United States, Thrifty Car Rental mainly operates at airport locations, targeting leisure travelers, small business owners, and tour operators. Of course, Hertz Rent a Car is the flagship brand under the Hertz Corporation umbrella, It has a larger focus on corporate travel and long-distance car rentals.

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History of Thrifty Car Rental

Though part of the Hertz family for less than a decade, Thrifty has been a well-known name in the car rental industry since 1958. In 1989, Thrifty was acquired along with Dollar Rent a Car by Chrysler Corporation. Just under a decade later, Thrifty and Dollar became the Dollar Thrifty Automotive Group, Inc. Both car rental companies functioned as separate brands, but were operated as the Dollar Thrifty Automotive Group to reduce expenses. The Hertz Corporation acquired Dollar Thrifty in 2012, and the two brands continue to operate under their distinct names.

In recent years, Thrifty has emerged as a favorite of the millennial generation, who praise the company’s social media strategy and corporate responsibility. In 2017, Thrifty and its sister brand received a Corporate Responsibility Champion Award from the Council of Corporate Responsibility and National Diversity Council.

How to Make the Most of Renting from Thrifty

There are several ways to make the most of your rental experience:

Join the club.

Sign up for the Thrifty Blue Chip loyalty program to earn points toward free daily, weekly, or weekend rentals. You can also enjoy extra perks like expedited pickup and returns processes, choosing vehicle type, designated lines at the counter, and syncing airline rewards. Blue Chip Points never expire as long as you rent at least once every two years.

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Make a green choice.

Thrifty’s rental fleet includes great options for an eco-friendly vehicles – some customer favorites are the Toyota Prius or Chrysler Bio-Fuel models.